Privacy Policy
Effective September 14, 2026
Who we are
SMW Refrigeration & Heating is a family-owned heating, cooling and refrigeration company based at 1615 W. University Dr. #135, Tempe, AZ 85281. Arizona license numbers ROC172364 and ROC337415. You can reach us at (602) 992-1930 or mail@smwac.net. This policy explains what we collect on this website, how we use it, and the choices you have.
Text messaging (SMS)
SMW Refrigeration & Heating uses your mobile number solely to send customer-care text messages you have requested (appointment confirmations, reminders, status, and follow-ups). We do not share or sell your mobile number to third parties. Message frequency varies, typically up to ~10 messages per month. Message and data rates may apply. You may opt out at any time by replying STOP, or email mail@smwac.net.
Mobile numbers and SMS consent are never shared with third parties or affiliates for marketing purposes, and are never sold. Text messages come from (623) 321-3121. Reply HELP for assistance or STOP to stop messages at any time. Full program details are in our SMS program terms and Terms & Conditions.
Information we collect
- Service requests. When you book online or chat with us, we collect your name, service address, phone number, email address, and a description of the problem or service you want.
- Orders and memberships. If you buy through our online shop, we collect billing details needed to process the payment and fulfill the order. Card details are handled by our payment processor; we do not store full card numbers.
- Site usage. Pages viewed, referring links, approximate location, device and browser information, and interactions such as clicking a phone number or completing a booking.
How we use it
- Scheduling, dispatching, and performing the service you requested.
- Confirming appointments, sending reminders, and following up after a visit.
- Processing orders, memberships, invoices, and warranty or guarantee claims.
- Answering questions and providing customer support.
- Measuring how well our website and advertising work, and improving both.
Service providers
We share information only with vendors that help us run the business, and only as needed to do their job: our scheduling and customer-management (CRM) system, our payment processor, our website hosting and database provider, an address lookup and mapping service, a review display service, and advertising and analytics measurement providers. These vendors are not permitted to use your information for their own purposes. We do not sell your personal information.
We may also disclose information when required by law, to enforce our agreements, or to protect the safety and rights of our customers, employees, or the public.
Cookies, advertising and measurement
This site uses cookies and similar technologies, including tags from our analytics and advertising partners, to understand how visitors find and use the site and to measure which ads lead to service requests.
When we report a completed booking to an advertising platform for measurement, we send only irreversible hashed forms of contact details such as email address and phone number — never the raw values, never your mobile number in readable form, and never for resale or for anyone else's marketing.
You can clear or block cookies in your browser settings. Blocking them may limit some site features.
Your choices
- Texts: reply STOP to any message to opt out immediately, or reply HELP for assistance.
- Email: use the unsubscribe link in any non-transactional email.
- Access or deletion: email mail@smwac.net and we will respond within a reasonable time. We may need to keep records required for warranty, tax, or legal purposes.
Data retention and security
We keep customer and service records for as long as needed to service your equipment, honor guarantees and warranties, and meet legal and accounting requirements. We use reasonable administrative and technical safeguards to protect the information we hold, though no method of transmission or storage is completely secure.
Children's privacy
Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided information, contact us and we will delete it.
Changes to this policy
We may update this policy from time to time. The effective date at the top reflects the most recent version, and material changes will be posted on this page.
Contact us
SMW Refrigeration & Heating
1615 W. University Dr. #135
Tempe, AZ 85281
Phone: (602) 992-1930
Email: mail@smwac.net
Licenses: ROC172364, ROC337415
